Air Care Gap Analysis

Air Care Gap Analysis Abstract Every airline company has its own unique operation and long term strategies. Just like in other industries such as the agricultural, banking and manufacturing sectors, airline industries across the globe have different goals.Advertising We will write a custom essay sample on Air Care Gap Analysis specifically for you for only $16.05 $11/page Learn More They get cargo ships, tourists’ small jets, military air crafts and private chattered crafts. Although all of them fall in the same industry, one of the airplanes facing stiff competition is the passengers’ plane. These airlines need a lot financial capital to successfully run while at the same time, the industry is flooded by many players. Additionally, these commercial jets work with multicultural customers, who have different beliefs and understanding. As a result, the industry is faced with a big challenge of ensuring that all their customers’ needs are met. If a company fails to achieve this, it might risk its survival in the market. In this paper, a sample study is taken from Air Care and their ability to create satisfaction to their customers. The study is, however, focused on the customers perspective and satisfaction levels over services being achieved by the industry (Fattah 2011). Introduction With ever increasing day to day competition among industries, there has been a big realization for managers to closely monitor their operating environment through monetary, technical and customer levels of efficiency. Quality provision is vital for any industry to grow. This paper has an objective of investigating the extent of customers’ satisfaction among Air Care. To carry out the research, 10 customers were randomly sampled among those who normally use the services of Air Care.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The customers were t aken through survey questioners based on SERVQUAL model. The questionnaires consisted of 22 questions, which measured all levels of experience and expectations in the industry (Shaw 2004). Literature Review Due to intangible nature of service, defining service quality and satisfaction has become very hard to achieve. Service quality researches are taken by the most accepted SERVQUAL model (Fattah 2011). Since the development of this tool, researchers from all over the world have applied the twenty two item scale in studying service quality across various sectors of industries. This paper is based on the relationship between the service providers and their customers in wide scope over creation of satisfaction in the sector. To develop this system, quality measurement indicators need to be identified after which a system can be developed to enable the functionality of the indicators. Among those indicators are the feedbacks from the customers over empathy, assurance, reliability, resp onsiveness, and tangibles. Airline industries as service providers with one to one interaction with the customers need to develop tight strategic measures that will enable them to retain as well as attract more customers. Since the quality of service sends more long-term impact to the customers, other tangible products and players in the service industry should ensure they have good strategies to handle their customers.Advertising We will write a custom essay sample on Air Care Gap Analysis specifically for you for only $16.05 $11/page Learn More To achieve these, airline industries need to develop a unique recruitment and screening system to ensure that their customers are satisfied with the services provided. Additionally, they should have seasoned training programs to cope with the ever changing airline field. This also makes the companies use research guided training programs and constant adjustments to achieve maximum output. Customer and employee rela tionship is viewed both as a marketing strategy by the players in the industry and as an output quality strategy (Czincota 2009). Methodology This study was carried out with a sample of 10 subjects randomly sampled from most frequent Air Care customers in the neighbourhood. The Respondents were contacted and briefed over the research. They were informed about their rights, responsibilities and ethical considerations. The 22 item questionnaire based on the most recommended SERVQUAL model was used(Kotler 2002). The questionnaire administered followed two distinct grouping. First section was based on the expectations of Air Care customers’ expectations (E); the next part checked the Experience level of customers (Ep). Likert scale was then developed based on the 22 items. The scale was found to be the best as it limits the answers to a measurable level that is also easy to compute. Before the questionnaires could be administered, the participants were first taught on how to hand le their questions such as marking and selection of answered (Fattah 2011). All the given questionnaires were returned answered appropriately. The responses of all 10 respondents were recorded. The following score scale was used;Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Strongly Agree =5 Agree =4 Fairly agree =3 Disagree =2 Strongly Disagree =1 Survey: below questionnaire has two parts. The first part is ranking Air Care according to the expectation of the sample group. The next one shows their perception Fig1. Questionnaire Statement Score Excellent airlines to have modern equipments Perfect airlines have appealing environment. Employees in good airlines must be neat Appealing documents are expected to be present in perfect airlines Airlines have efficient processes Airlines are customer focused and provide full attentions to its customers There is efficiency in timing of processes They adhere to time and promises Their records are error free Employees are always willing to help customers Employees communicate effectively with customers Employees are ready to provide the customers with aid The responses of employees are very quick to customers Emplo yees are self confident Customers safety is assured Employees are very cautious Employees are knowledgeable to customers problems Airlines provide individual attention Convenient operating hours Employees offering personal services Airlines put their customers in the first place Employees understand their customers Survey: Air Care perception. Fig 3 Questionnaire Statement Score Airlines have excellent modern equipment There is an appealing environment. The employees are neat Appealing documents The processes are efficient Airlines are customer focused and treat their customers properly There is efficiency in timing of processes They adhere to time and promises Their records are error free Employees are always willing to help customers Employees communicate effectively with customers Employees are ever there for customers aid Employ ees are ready to provide the customers with aid Employees are confident Customers safety is assured Employees are very cautious Employees are knowledgeable to customers problems Airlines provide individual attention Convenient operating hours Employees offering personal services Airlines put their customers in the first place Employees understand their customers The sample size distribution was described by the distribution table. Mean standard deviations were then computed and T-test was carried out in order to test significant differences of the sample means. All the tools were applied to ensure that the answers were as accurate as possible and could provide an easy analysis. Findings and Discussion Figure 1: Demographic profile of the respondents Age Male Female Total 12-22 2 1 3 23-33 1 2 3 34-44 1 1 2 44-54 1 1 64- 1 1 Total 5 5 10 Service Gap Analysis Service gap based on the experience an d expectations of the customers was then analysed as per the 22 item questionnaires. During the computerization, the data were entered according to three distinct occupational groups. Those who worked in the public sector were recorded as (public), those who worked in private sector were recorded as (private) and those who were unemployed were (none). The categorization was found to be easier to execute, simple to communicate out as compared to when the age was used. In addition, most customers were found to be employed either as professionals or simply seeking employment or trade opportunities (Haridasini 2011). Discussion From the result of the three major groups i.e. the public, private and none, all had a lot of expectations about tangibles, as shown in Appendix A. The reliability, however, has never met the expectations. Consequently, the level of assurances and responsiveness was very high. Most customers perceived very little empathy averagely. Most customers believe that emp loyees do not pay too much attention to their customers. As a result, there was a strong disagreement on compassionate nature of the employees towards their customers. The airline industry as a service provider with one to one customers interaction needs to develop tight strategic measures that will enable them to retain as well as attract more customers. Sense of appeal was strongly noted to be lacking in the Air Care (Haridasini 2011). Most of the products relayed lacked tastes of appeal from the offices to the cabins. Employees also failed to provide a quick response to their customers. Based on the research, the following differencing plane was computed. A differencing plane graph From the results obtained, it is evident that most customers are not yet satisfied with the Air Care services. Customers lack the expected empathy. Employees’ response to customers is slow. As a result, some customers feel neglected. Customers expect good customer care service with quick respon ses. However, most services in Air Care still undergo a lot of bureaucratic procedures. The company has not created a strong assurance platform that promises customers that future services will correspond to their expectation. Managers need to put more emphases to create surety to their customers. Responsiveness and reliability are catered for in the Air Care; however, a lot is still required from the management team of the company in order to maximize their output (Czincota 2009). Conclusion Despite the fact that airways strive to meet their customers demand in the Air Care, several weakness have been detected. Most customers do expect a lot from the airports ranging from environmental appealing, comfort, service efficiencies and customer-employee relationship, however these have never been achieved by the companies. Hence, the companies have not satisfied most of their clients’ needs and they need to make major improvement to better world competition levels. Air Care can us e this information to come up with strategies of ensuring that all its customers are satisfied. Apart from this, the research provides a lot of information on what changes are expected to occur in the international marketing field. Customer views and levels of satisfactions change depending on seasons and places, utilizing the system will enable the organization to have better chance of attracting and retaining more customers. Currently, Air Care is seen to operate below their level due to little focus on customers’ needs. It is believed that redrafting their goals towards meeting customers’ satisfaction will enhance a lot of improvement in the industry. References Czincota, M 2009, Emerging Trends, Threats and Opportunities in International Marketing, Business Expert Press, New York Fattah, A 2011, Smart airports: transforming passenger experience to thrive in the new economy, Cisco internet business solution group: New York. Haridasini, A 2011, ]The sky portal: Busin ess traveler, Rutledge: London Kotler, P 2002, Marketing Management, Prentice Hall of India Private Ltd: New Delhi. Shaw, S 2004, Airline marketing and management, Ashgate: Aldershot, England

How Word Variation Could Improve Your Academic Writing

How Word Variation Could Improve Your Academic Writing How Word Variation Could Improve Your Academic Writing (And 5 Handy Examples) While it’s important to use consistent terminology in academic writing, this applies primarily to technical terms and concepts central to your argument. When it comes to the rest of your paper, varying the language can make it much more engaging and easier to read. What words should you vary? This depends very much on the individual, but the essence is to avoid frequent repetition of certain basic terms. This doesn’t mean short words like â€Å"the†, â€Å"a† or â€Å"and†, which everyone will use regularly in their writing, but it might include words like â€Å"interesting†, â€Å"because†, â€Å"including†, â€Å"said† and â€Å"important†. Alternatives for these terms are presented below, but you might also want to try a thesaurus for other ideas. Just remember to check the meaning of words you find in a thesaurus before using them, as sometimes there can be subtle differences. 1.      Variations on Interesting The word â€Å"interesting† is often used to introduce a point as worthy of attention (e.g., â€Å"It is interesting to note that†¦Ã¢â‚¬ ). Ironically, overusing â€Å"interesting† is very uninteresting indeed, so you might want to try these instead: Noteworthy/notable (e.g., â€Å"One noteworthy claim†¦Ã¢â‚¬ ) Compelling (e.g., â€Å"One theory seems particularly compelling†¦Ã¢â‚¬ ) Fascinating (e.g., â€Å"The Ancient Greeks were a fascinating people†) 2.  Ã‚  Ã‚  Ã‚   Because The word â€Å"because† is used when explaining the reasons behind something (e.g., â€Å"The results were this way because†¦Ã¢â‚¬ ). As such, it’s often used in academic writing, so you may sometimes need to limit repetition: Since (e.g., â€Å"Since the pilot experiment failed, we had to start again.†) Due to (e.g., â€Å"The failure was due to several oversights.†) As a result (e.g., â€Å"As a result of these omissions, the results are unreliable.†) 3.  Ã‚  Ã‚  Ã‚   Including/Includes The term â€Å"including† is most commonly used to introduce examples of something just mentioned, including in this sentence you’re reading right now. See what we did there? It can also be used to describe something contained within a whole (e.g., â€Å"It will take a full week, including Sunday.†) If you’re using â€Å"includes† a lot in a paper, you might want to consider these variations: Such as (e.g., â€Å"I collect tools, such as hammers and tongs.†) Like (e.g., â€Å"I eat fruit, like apples and pears.†) Incorporates (e.g., â€Å"The design incorporates many useful features.†) 4.  Ã‚  Ã‚  Ã‚   Said The word â€Å"said† is most overused when quoting sources (e.g., â€Å"Costello said that ‘there’s nothing underhand that she won’t understand’†). Your options here include: Claimed (e.g., â€Å"Holland claimed†¦Ã¢â‚¬ ) Argued (e.g., â€Å"Weller argued†¦Ã¢â‚¬ ) Stated (e.g., â€Å"Suggs stated†¦Ã¢â‚¬ ) 5.  Ã‚  Ã‚  Ã‚   Important The term â€Å"important† is used to emphasize the significance or value of something, so overusing it can undermine its impact. Substitutes include: Significant (e.g., â€Å"The most significant finding†¦Ã¢â‚¬ ) Vital (e.g., â€Å"It is vital to remember that†¦Ã¢â‚¬ ) Crucial (e.g., â€Å"Addressing this problem is crucial in order to†¦Ã¢â‚¬ )

BHS 499 (Computer & Information Systems) Module 4 SLP Essay - 2

BHS 499 (Computer & Information Systems) Module 4 SLP - Essay Example faculty who can teach students seeking to enroll in nursing; most of the present nursing faculty members are aging (around 50- to 54 years of age); there is inadequate pool of younger faculty; the lack of emphasis or focus on teaching educational principles in line with the strict clinical, didactic and research curricula of majority of the masters and doctoral programs; faculties in nursing have ineffective and diluted role expectations which are aggravated by tremendous role-related stress; new faculty members, the desire to be successful in all facets of academe; there is lack of competitiveness in salaries related to the clinical sector; too few nursing faculty members are prepared for doctoral programs; there is high faculty workload, lack of qualified applicants and less faculty are willing teach clinical courses as well as to conduct research. Therefore, in relation to the above-mentioned nursing issues on the difficulty to recruit and retain nursing educators, the AANA Education Committee made some actions or interventions and integrated it in the strategic plans. The organization made some leadership changes which included some elements of faculty, administrative, financial, political as well as perception concerns. The team also conducted a web-based survey on CRNA faculty recruitment and retention in January 2006 in order to evaluate professional needs of nursing faculties, basis for a development workshops and other development programs. The results of the survey (Starnes-Ott & Kremer, 2007) revealed that if the needs of most faculty members will be ranked accordingly, there concern is much directed towards the need for assistance in order for them to prepare for the doctoral programs, an innovative instruction like distance learning and human patient simulation and development of the curriculum. The above findings are not very surprising, in fact, other researchers have sought the same information at different clinical and educational settings

Mind and Body Essay Example | Topics and Well Written Essays - 2250 words

Mind and Body - Essay Example Optimistic mind seems to create a successful physical presence or cure it off its illnesses. Similarly, there are a number of cases when the presence of a strong body influences the mind and it continues to exist healthily. The interaction between the mind and the body has been suggested to be supportive in nature.   The earliest of the theories was on Dualism, the separate existence of mind and body. The physical differentiation of the mind and the body was easily achievable. As Descartes points out (Wozniak, Robert H. 1995), by cutting of a part of the body, say a leg, the body is affected but there is no change in the way the mind works. This makes them isolated and hence, the mind and the body exist as separate entities. This theory of dualism was strengthened during the days of Descartes and in the 17th century when it branched out into material or substance dualism and property dualism. Cardemoy and, later, Malebranche furthered Cartesian dualism (Wozniak, Robert H. 1995). Ev ery thing physical according to them is extendable in the physical world. One can see what the other person is holding if it is physical. In case of the mind, what is owned by the other person is not known; so also the person's own mind. It is not known fully even to the person who has it. However, in the case of Cartesian dualism, it is taken that the mind does not occupy any space whereas the physical body would occupy space (Churchland, Paul M. 1988). Since it does not occupy space, one cannot realize what the other person holds. And the mind continues to be a mystery. In the case of popular dualism, the mind would interact with the physical world but what it is made of and what it is will continue to be a mystery. Property dualism on the other hand, visualizes the mind to be a byproduct of the physical world and a part of the evolutionary mechanism. Epiphenomenalism, proposed by Skinner (1971), looks at the mind as a part of the evolutionary development of the human being. He al so proposed that mind will not be able to cause any physical change by itself. Whereas the other proponents of the property dualism argue that the mind can cause physical effect. This is reflected in a number of phenomenon of psychomotor effects to prove the point. While in the later eighteenth century and early nineteenth centuries, the Monism was proposed and discussed. While Monism essentially falls under two main categories, there are a number of sub-categories within them. Materialism viewed the entire world as a material object. This included the mind and the body as well. They both worked in sync with one another and one evolved from the other as a process. Whereas in the case of idealism, everything is controlled by the mental behavior of the people! Reality is made up of the spiritual forces and these forces are the ones that will push every action in the material world. Mind control physical power and mind can move it without the help of the physical power. In the nineteen th century, the epiphenomenon was proposed by Hodgson (1870) to further the idea that the mind and the body are inseparable; the mind cannot have a physical significance.  

To what extent do you think that Islamic political thought can be Essay

To what extent do you think that Islamic political thought can be reconciled with democracy - Essay Example In the analysis, different theories of democracy in the western world are given, and also, different approaches of Muslims to democracy are analysed. Then, after analysing one of the common arguments on Islam and democracy, an argument is built to show that the basic tenets of democracy and Islamic political thought are incompatible, and therefore, Islamic political thought and democracy are not compatible. Finally, a conclusion is made based on the findings in the paper. To what extent do you think that Islamic political thought can be reconciled with democracy? Before we explore and critically evaluate both arguments for and against the idea that Islam and democracy are, indeed, incompatible, it is necessary to first define and explain Islamic political thought, and the meaning of Democracy in the western world. This will enable us to give an objective and well considered opinion on the issue. First, let us look at the Islamic political thought as elucidated and practiced by Islami c movements such as Islamic brotherhood. The Islamic brotherhood movement, also known as, Hizb al-Ikhwan al-Muslimum, is one of the oldest and largest Islamic movements in the world, known for a supporting Jihad war all over the world (Muslim Brotherhood Movement, online). Some of the main objectives of this movement are to promote the socio-political integration of all Muslims in the world, to protect Islam as a religion, and to promote the economic well-being of all the Muslims in the world. However, besides these noble objectives of the movement, the main object of the Islamic Brotherhood movement is to subjugate the entire world to the Sharia law, which is the main Islamic law. The motto of the movements clearly summarizes the main objective of the movement (Muslim Brotherhood movement, online): Allah is our objective The prophet is our leader The Quran is our law Jihad is our way Dying in the way of Allah is our highest Hope. As it is clear from this motto, for the adherents of the Muslim Brotherhood movement, Allah is the supreme leader of the Muslims and Sharia is the main law or the constitution of the Muslims. And, although, the Muslim Brotherhood movement has exhibited some elements of extremism and has been severely criticised, the movement, however, espouses many real Islam ideals on politics and governance. The term Islam itself means submission (Dahmus, 1968). Islam as a religion requires its followers to unquestionably follow the guidelines of Allah, in all aspects of their lives, as given in the Holy book of the Muslims, the Quran. For this reason, even in matters of governance and politics, Muslims are supposed to follow the dictates of their Holy Book. And according to Quran, Allah is the sovereign ruler of the Muslims, and Sharia, given by Allah, is the constitution of the Muslims. Having explained the Islamic political thought, let us now turn to the Western theories of democracy, so as to compare the two political ideologies to find out wh ether they are compatible or not. Of recent years, democracy has been associated with the western world. However, the idea of Democracy was first mooted by the Greeks. According to Aristotle, one of the ancient Greek scholars and a severe critique of democracy, democracy is a rule of the people, by the people, and for the people

Boundary Spanning Role of Human Resources Management Essay

Boundary Spanning Role of Human Resources Management - Essay Example Despite what we have termed "phantom threats," boundary spanners are able to maintain their influence through astute management of information that portrays their continued usefulness. This phase however cannot last forever, and boundary spanners need to discover new threats. A review of the development and evolution of HRM in the U.S. supports the proposed model. Because each of the three stages are reflected in the communication patterns of the boundary spanner, several propositions based on the notion of information richness and the nature of the language used in communicating with three critical groups (i.e., external contacts, management, and subordinate staff) are generated to test the model. (Cenzo, 2003) Finally, suggestions for research are made. The political perspective of human resource management (HRM) at the organizational level has been suggested, but while empirical studies have shown this political view of organizations to be a viable alternative (e.g., the influence of interest groups in HRM practices), there is still an inadequate understanding of how HRM departments are able to gain and maintain power and influence. Boundary spanning, with its function of information management, has been shown as a determinant of influence in organizations, and we suggest that this is a possible answer. While many specific boundary spanning roles have been examined, such as sales representatives, purchasing agents, boards of directors, and legal departments, the HRM function has not been systematically analyzed from this perspective. In addition, our current conceptualization is incomplete and must be supplemented by what happens after the creation of boundary spanning roles. We present a conceptual framework for the boundary spanning role that considers its evolution from the initial functional rationale for the creation of such roles, to the institutionalization of its function, to its renewed search for functional justification in order to protect and increase its power base. Boundary spanning has been extensively studied, specifically with respect to the boundary spanner's dual functions of processing environmental information for the organization and representing the firm to the external environment. The boundary spanner's role as information processor helps to protect the organization from information overload, as the boundary spanner filters, interprets, and channels relevant information to appropriate divisions of the firm. The boundary spanner's role as external representative can involve establishing and maintaining the organization's social and political legitimacy, and its public image. Indeed, we argue later in this paper and elsewhere that the increased power, influence, and reputation of the HRM function are at least partially a function of legitimizing and image-enhancing activities. Organizations create boundary spanning roles in response to environmental contingencies which are considered to be important for the firm's well-being. Mick (2005) noted that boundary spanning roles also are selected by the external environment for their contribution to the exchange of information across

Forecasting Exchange Rates Case Study Example | Topics and Well Written Essays - 500 words

Forecasting Exchange Rates - Case Study Example The forecast, however, depends on probability which might cause uncertainty. Technical forecast will indicate the depreciation of the baht to help the company understand the how their money could be work for them understand these conditions (International Journal of Forecasting 2008). Technical forecast will however depends on fundamental forecast to get historical data of inflation and interest rate. The market-based analysis is based on the market and their implication of inflation and interest rate. The market analysis depends on demand-supply analysis. The market based analysis will help the company understand the consumption of their products in the Thailand market. It also assists management to know what quantity of export is needed. The analysis is also inclusive of interest rates and inflation rate and how it will affect the demand and supply of their products (International Journal of Forecasting 2008). If in the reality the value of the baht  90 days from now  is $0.22. Using technical forecast, baht will depreciates with six percent to give its vale at $ 0.22. Technical forecast shows that the expected results are equal to the real value. The fundamental forecast has three scenarios. The scenarios depend on the chances of depreciation and their percentage. If the chance for depreciation is 30% then baht will deprecates by 2% making the value of baht to be $0.18. 15 % chance of depreciates, baht will depreciates with by 5%, making the value of baht to be $ 0.21. 35 percent change, baht will depreciate with 10% making the value of baht to be $0.20. The market based analysis is involved in interpreting the calculation. In the calculations, it is true to say that fundamental forecast is accurate but tiresome. It offers a wide range of solution with different scenarios. The values from the fundamental are added